Breast Implant TV Commercials Coming
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Mentor Corp, a medical device maker based in Santa Barbara, Calif.,
will unveil its first ads marketing breast implants this fall on
new episodes of Extreme Makeover, a primetime national TV show that
shows the results and after-effects of plastic surgery makeovers.
The company will produce six commercials to promote its implants
during the ABC show that documents the multiple surgeries women
endure to become beautiful.
Mentor has the stats to back up their plan. Over the past seven
years, breast implant surgeries have risen more than 175 percent.
That said, the industry is still feeling the after-effects of a
safety scare in which Dow Corning faced some 400,000 potential claims
and 20,000 lawsuits before filing
for bankruptcy in 1995.
Public health experts believe shows like Extreme Makeover and The
Swan (Fox) spur interest in such augmentation surgeries by young
women but sidestep the many inherent risks of plastic surgery. Some
also wonder why companies don't use some of their marketing budget
to do safety checks on their products.
Experts in the advertising arena see a different problem with marketing
breast implants to female consumers: Like promoting the advantages
high-speed computer chips embedded deep inside today's personal
computers, breast implants are never seen once they are used.
ExpressIndia
August 4, 2004
Dr. Mercola's Comment:
Chalk it up to the mass media to take advantage of the misery
many women feel because they have a distorted view of themselves
by producing TV shows that allegedly "help" a select few
escape their problems. (I'm truly surprised people waste their valuable
time watching this nonsense.)
Based on the success of such shows, it's no wonder companies
making breast implants want to build marketshare by bypassing physicians
for the public. That's the same way Enzyte has become a household
name as a "natural male enhancement" drug due to heavy
promotions on cable news and sports programming.
Back to the issue at hand, like drugs, breast implants are a
temporary solution to a deeper, long-lasting problem: a poor self-image
that motivates women to have this surgery in the first place. There
are more natural solutions women can use to solve this problem.
One of my favorites is the Emotional Freedom Technique (EFT),
a form of psychological acupuncture I routinely use in my practice
to optimize my patients' emotional health. All the work one does
on his or her body--through dieting, weight training, exercise and
even breast augmentation surgery--only scrapes the surface.
If you want to know more about EFT and learn how to use it,
take a look at my free EFT manual.
Also, if you're losing the daily war against stress, I also
recommend the Insight and Focus
CD sets. Both programs provide the fuel for you to overcome
stress as well as improve your level of concentration, memory, problem-solving
skills and creativity.
Nourishing your emotional, mental and spiritual selves is as
essential to your health and healing as proper nutrition.
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